Crisis PR for Attorneys & Their Clients: Because the Court of Public Opinion is Always in Session

Today, with the ubiquity of the internet, the legal battlefield must include the Court of Public Opinion, a courtroom where the standards are unwritten and ever-changing.

General counsels of prominent corporations unanimously affirm that contemporary legal disputes unfold not only within the confines of the judicial system, but also on the vast canvas of public discourse. Your reputation, as well as the reputation of your firm and that of the organizations you represent is immeasurable, constituting an invaluable but often uninsured asset.

Triumphing in a trial may prove hollow if the luster of your brand becomes tarnished. The pivotal reality is this: the Court of Public Opinion wields unprecedented influence, dictating not just goodwill and market standing, but also legal leverage and settlement negotiations.

We invite you to harness the power of strategic communications in an era where news reverberates first across social media, subsequently echoed by traditional outlets.   

Why Attend?

Building a reputation spans a lifetime, yet its integrity can be shattered within seconds. In this seminar led by a seasoned veteran in crisis management and communications, you'll learn a holistic strategy for effective communications across a myriad of scenarios.

Whether confronting a crisis head-on or maneuvering through a contentious issue, you'll learn how to "manage the message" and gain access to actionable insights that transcend theory, equipping you with the tools to craft compelling narratives that resonate with stakeholders.

There is a reason why the CMBA hosts this CLE every year – and with the speed of the internet combined with the public’s propensity to engage in confirmation bias, you will gain a skill set that is indispensable to the practice of law today.